Pastor Leke Adeboye, son of the Archbishop of the Redemptorist Catholic Church, Pastor Enoch Adeboye, said he sold the first million rubber coins.
In a recent interview, Pastor Leke revealed that everyone wants to hit hard but forgets the nature of small profits.
According to him:
“Exactly, I made my first multi-million dollar bracelet, out of rubber.
“Everybody else is always trying to hit the guy on the top, but they forget the little things, so you need to focus on the little things”.
“We use a lot of toothpicks in Nigeria; for example, who is supplying the toothpicks?
“Promotional gift items for those that are doing branding wristbands are just rubber. But if I sell enough of those rubbers with a very tiny margin profit of N50 or N100 at a big Christian event, it adds up.”